ClickZ Kitchenware Newsletter - 10.03.2024

PLUS: Kitchen Innovation with Ninja’s CRISPi Portable Cooking System

Author

Priscilla Soedarpo
October 03, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Le Creuset's Factory to Table Sale is a highly anticipated event for cookware enthusiasts, offering significant discounts on the brand's stylish and durable products. Known for its high price point, Le Creuset's sales provide an opportunity for consumers to purchase premium items at up to 60% off. The sale includes a variety of products, from mini cocottes to Dutch ovens, each designed with both functionality and aesthetic appeal in mind.

The most recent sale took place in Miami, Florida, drawing considerable attention, particularly for its mystery boxes. These boxes, available only during VIP sessions, contain a selection of Le Creuset products valued up to $350, sold for just $50. The unboxing of these mystery boxes has become a viral sensation, adding an element of excitement and surprise to the shopping experience.

Le Creuset's strategy for selecting sale locations has evolved, initially targeting areas with few outlet stores but now focusing on venues that can accommodate the growing event. Upcoming sales are scheduled for Phoenix, Philadelphia, and Minneapolis, ensuring a wide geographic reach.

The Factory to Table Sale not only offers exclusive deals but also fosters a sense of community among Le Creuset fans. The event allows attendees to explore a diverse range of products, discover unique pieces, and engage with fellow enthusiasts, making it a must-visit for both new and seasoned collectors.

KitchenAid's new Evergreen mixer, featuring a walnut wood bowl, has generated excitement and sold out quickly. However, bakers question its practicality due to wood's tendency to hold odors and its cleaning challenges. Despite these concerns, the mixer remains popular, reflecting a trend towards aesthetic kitchen appliances.

SharkNinja's new Ninja CRISPi Portable Cooking System revolutionizes air frying by offering a handheld, versatile appliance that preps, cooks, serves, stores, and re-crisps food. This innovative device addresses consumer needs for convenience and healthy cooking, making it ideal for busy lifestyles. Available now for $159.99.

Installing a touchless faucet in your kitchen offers numerous benefits, including improved hygiene, water conservation, and convenience. These faucets reduce germ spread, save water by preventing accidental running, and are easy to clean. However, they can be costly, require electricity, and have a learning curve. Consider these factors before deciding.

Dolly Parton and her sister Rachel have released a cookbook, "Good Lookin' Cookin'", featuring over 80 recipes. To celebrate, they've partnered with Home Chef to offer meal kits based on their recipes. The kits are user-friendly, with pre-measured ingredients, making cooking accessible and enjoyable.

Editor’s Pick 🌟

New guide reveals that Google Discovery is best for ROAS at low spend, whereas Performance Max delivers results at scale. To optimize performance in Google, brands should: 

  • Invest in Performance Max, which comprises ~24% of budget on average and supports increased scale at similar performance. 

  • Leverage Google Discovery for potentially strong ROAS, especially at lower spend levels. 

  • Consider Google Shopping as a middle-ground option, offering good ROAS potential with more scale than Discovery. 

This research was put together by Fospha, EMEA's leading marketing measurement platform. Fospha has $1bn spend under measurement across 150+ of the world's best eCom brands, including Free People and Gymshark. They've assembled a guide of the best Google channels & strategies to lead brands into H2 - you can read this here.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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