ClickZ Kitchenware Newsletter - 09.19.2024

PLUS: Digital Marketing Trends in 2024 & Grind X Sage's New Coffee Machine

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ClickZ
September 19, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Photo: Walmart

Drew Barrymore’s “Wildflower” collection, featuring soft florals against a matte black background, is the perfect cozy touch for fall. Available exclusively at Walmart, these beauties are already causing a stir among fans.

The collection includes an air fryer, slow cooker, electric gooseneck kettle, and stand mixer. These aren't just any appliances; they're designed to be displayed proudly on your countertop. Even the controls are invisible until you need them. Jessica Cumberbatch-Anderson, Livingetc's Editor-in-Chief, previewed the range and praised its sleek design and cohesive aesthetic. It's like Drew took your everyday kitchen gadgets and gave them a glamorous makeover.

But wait, there's more! Alongside the Wildflower collection, a new "Starry Night" colorway has also been introduced. Think deep, inky shades perfect for the season. Whether you're looking to upgrade your kitchenware or just add a splash of style, Drew's got you covered. So, what are you waiting for? Get shopping before these must-have items disappear from the shelves.

Grind has teamed up with Sage Appliances to launch a customized Barista TouchTM Impress coffee machine. This edition includes exclusive accessories and video content, aiming to replicate the Grind cafe experience at home. Founder David Abrahamovitch highlights its quality and versatility, making it a standout addition to their range.

GreenPan's TUCCI collection, in collaboration with Stanley Tucci, introduces new cookware pieces exclusively at Williams Sonoma. Highlights include a 4.5-quart pan, a 9x13 lasagna pan, and a stainless-steel collection. The innovative designs feature advanced technology and Italian-inspired aesthetics, enhancing the cooking experience for home chefs.

TikTok is revolutionising kitchen gadgets with trendy, efficient tools that make cooking fun and stylish. From mandolines to air fryers, these products are both practical and aesthetically pleasing. Discover the top TikTok-approved kitchen essentials to upgrade your culinary space this fall. Shop now and transform your kitchen experience!

Upbound Group, Inc. has appointed Charu Jain as an independent director, effective September 10, 2024. Jain, a senior technology executive at Alaska Air Group, brings extensive experience in digital transformation and innovation. Upbound's CEO, Mitch Fadel, expressed excitement about Jain's contributions to the company's tech-driven solutions.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

  • 📱 How the major platforms' KPIs have trended in 2024, and where you should be investing. 

  • 🚀 How to access Paid Social's huge scaling potential. 

  • ✨ The most effective Google channel of 2024.

  • 🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights: 

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition 

  • Meta: Maintaining strong performance with competitive CAC 

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods 

"These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential." 

Jamie Bolton, VP Growth at Fospha

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.

ClickZ is a Contentive publication in the DTC Ecommerce division