ClickZ Kitchenware Newsletter - 09.05.2024

PLUS: Ninja's Barista Assist Technology & IKEA'S peer-to-peer marketplace

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ClickZ
September 05, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

The Cookware & Bakeware Alliance (CBA) is gearing up for its annual fall member meeting in Chicago next month, and boy, do they have a lineup. Under the theme "Committees in Action", this event promises to be a whirlwind of board and committee meetings, networking shindigs, and presentations that will make your head spin. CBA President Mike Otterman will kick things off with some market insights—because who doesn't love a good market insight to start their day?

Now, if you're into colors and trends (and who isn't?), Vanessa Peterson from PPG will be there to dazzle you with the PPG Color of the Year. She'll also spill the beans on the key colors, materials, and styles that will shape the industry. Think of it as a fashion show, but for your kitchen. And if you're wondering about the future of the U.S. cookware and bakeware business, Euromonitor International has got you covered. They'll review this year's performance and give you a sneak peek into the next five years, complete with consumer trends and the ever-growing influence of wellness. Because, apparently, people care about that stuff.

But wait, there's more! Tom Lee from Bryan Cave Leighton Paisner will dive into the latest legislation affecting the industry. Spoiler alert: it's probably as thrilling as it sounds. Only CBA members can join the committees and the fall meeting, so if you're not a member yet, now's your chance to get in on the action. Prospective members can find an application here. Don't miss out on the fun!

Mason Cash has unveiled its latest farmyard-inspired kitchenware collection, "Home to Roost." The collection features charming, rustic designs that bring the countryside into the kitchen, with products like mixing bowls and baking tools. This launch blends functional craftsmanship with whimsical folk-art elements, perfect for modern kitchens looking to add a rustic touch.

Ninja’s Luxe Cafe is making waves with its barista-quality coffee machine, now expanding after its US launch. Priced at $499, the machine offers espresso, cold brew, and drip coffee, with customizable features through its ‘Barista Assist’ technology. This smart feature optimizes settings for grind size, temperature, and more, ensuring a top-notch brew every time. Milk frothing is handled by preset programs, offering a seamless at-home coffee experience. Ninja’s innovation promises to shake up the home coffee market.

IKEA

Ikea has launched Ikea Preowned, a peer-to-peer marketplace for secondhand furniture, initially testing in Madrid and Oslo. This platform allows customers to sell directly to each other, enhancing Ikea's digital transformation. Listings are free, with potential future fees. The initiative aims to reconnect with customers and boost business.

Performance Platters 🍽️

FOSPHA

In August 2024, TikTok and Amazon teamed up for a seamless shopping experience directly within the TikTok app. This timely partnership, coming just before the Q4 shopping season, leverages TikTok's massive user base and Amazon's e-commerce dominance.

But how will it impact brands?

A major challenge for brands is measuring the halo impact of social media interactions on Amazon sales, as Amazon's data exists in a walled garden and relies on a last-click attribution model, potentially overlooking external contributions that drives product discovery.

The partnership highlights the need for more holistic marketing measurement solutions as the line between social media and e-commerce blurs.

Google's digital ad revenue is growing rapidly, outpacing Microsoft's. In 2024, Google's US ad revenues are projected to hit $77.49 billion, driven by its search dominance. However, a US ruling against Google's search monopoly could shift market dynamics. Marketers should consider investing in leading search platforms.

Industry Appetisers 🥨

Jim Shreve, former CEO of Baccarat, acquired DeVine Corps and rebranded it as Maison3Amis. With partners Mark Brashear and Sally Burnside, Shreve is revitalizing the luxury tabletop distributor by focusing on brand positioning, inventory management, and customer engagement. The company aims for significant growth and innovation in the industry.

ANDMORE announces April Buying Week, merging Atlanta Apparel, Formal Markets, and Spring Market Gift & Home into a single event from April 1-4, 2025, at AmericasMart Atlanta. This new format simplifies the buying process, offering access to nearly 950 permanent showrooms and 400 temporary exhibits.

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