ClickZ Kitchenware Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3rd

Author

Priscilla Soedarpo
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Tupperware

Tupperware, the iconic US brand that once revolutionized food storage, has filed for bankruptcy. The company that brought us those nifty airtight containers is now gasping for air itself. Tupperware's Chief Executive, Laurie Ann Goldman, broke the news, citing a "challenging macroeconomic environment" as the culprit. Translation: they couldn't keep up with the times, despite their best efforts to woo a younger crowd with snazzy new products.

Remember that brief moment during the pandemic when everyone was cooking at home and Tupperware saw a spike in sales? Yeah, that was short-lived. Since then, it's been a downhill slide. Rising costs for raw materials, higher wages, and transportation expenses have gnawed away at their profit margins like a hungry raccoon in a trash can. And let's not forget the competition—Tupperware just couldn't stand out in a sea of similar products.

Founded in 1946 by Earl Tupper, the company was a game-changer back in the day. Tupper's patented flexible airtight seal was a godsend for families who couldn't afford refrigerators. But fast forward to today, and it seems the magic has worn off. Last year, Tupperware warned it might go bust unless it could quickly raise new funds. Shares have plummeted by more than 50% this week alone.

Tupperware plans to ask the court for permission to sell the business and keep the lights on in the meantime. Whether they'll succeed or end up as a cautionary tale in business textbooks remains to be seen.

Alicia Silverstone's kitchen is a nostalgic masterpiece, blending brass fixtures, wooden textures, and thoughtful details. Interior designers praise its simplicity and coziness. Key elements include a farmhouse sink, retro hardware, and wooden accessories. The space balances vintage charm with modern functionality, creating an inviting and timeless kitchen.

DK Household Brands partners with Divertimenti Cookery School for a two-year collaboration, becoming the official kitchenware partner. This partnership will integrate DK's high-quality kitchen tools into Divertimenti's classes and events, enhancing culinary experiences. Exciting events, including a Zyliss product launch, are already planned.

Teflon flu, caused by inhaling fumes from overheated nonstick cookware, is a real concern. Replace pre-2013 Teflon pans to avoid PFOA exposure. Use nonstick cookware at low to medium heat, or switch to alternatives like ceramic, cast iron, or carbon steel for safer cooking. Stay informed and cook safely!

The Home Edit offers a range of affordable kitchen and pantry organization products at Walmart, starting at just $3. Highlights include stackable bins, modular storage systems, and versatile canisters. These items are designed to maximize space and improve kitchen efficiency, making organization both easy and stylish.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

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