ClickZ Kitchenware Newsletter - 11.28.2024

Guest At the Table 🍴

BLACK FRIDAY INSIGHTS
Are You Measuring What Matters This Black Friday?

By Jamie Bolton, Fospha

Black Friday is here, and for many brands, the hard work is done—you’ve set the stage and prepared for the biggest shopping event of the year. But as I’ve seen time and time again, the brands that succeed now are the ones that obsess over the right metrics and adapt quickly to what’s happening in real time. Here are two key areas I believe every marketer should focus on to maximize success this Black Friday:

🌟 Let’s make this Black Friday your most successful yet!

Carved Out Insights 🦃

INDUSTRY TRENDS INSIGHTS
How CPGs Like Bic, Kraft Heinz, and Kimberly-Clark Are Writing a New Playbook

Product innovation stands as a pivotal force for consumer goods companies striving to maintain a competitive edge. Companies like Bic, Kraft Heinz, and Kimberly-Clark are rewriting the playbook by embracing innovation-driven strategies. According to Boston Consulting Group (BCG), 20% of consumer packaged goods (CPG) companies have leveraged innovation to accelerate growth, enhance operations, and sustain their market position.

This approach extends beyond mere new product development and introduction (NPDI), encompassing a broader spectrum of growth acceleration through innovative offerings.

These industry leaders are focusing on consumer-centric approaches, fostering both external and internal collaboration, and adopting agile software development to achieve remarkable product innovation. By doing so, they are not only streamlining their processes but also capitalizing on technical and creative advancements. This strategic shift is about setting the pace and reaping substantial rewards.

INDUSTRY NEWS
Miele Fires Up First U.S. Factory

Miele has launched its first U.S. factory in Opelika, Alabama, producing Generation 7000 built-in ovens tailored for North America. This strategic move reduces delivery times and environmental impact. The plant's success is attributed to cross-border training, with plans to expand production and workforce in the future.

MARKET CHALLENGER
OTOTO Expands to Target Stores Nationwide with Whimsical Kitchenware

OTOTO, a playful home and kitchenware brand, is expanding into over 1,600 Target stores nationwide. This move aims to bring joy to everyday tasks with whimsical products like the Buddy utensil rest and Fun Guy odor absorber. OTOTO's designs combine creativity and practicality, enhancing daily routines.

Food For Thought 🥧

Performance Pulse 📈

RETAIL TRENDS ANALYSIS
It's a Shorter Holiday Season. Does That Matter?

Retailers are adapting to a shorter holiday season by starting sales earlier, with major players like Amazon and Walmart leading the charge. Despite fewer days between Black Friday and Christmas, sales are expected to rise. Consumers are shopping both online and in stores, with economic factors influencing behavior.

MARKET INSIGHT
How Brands Are Redefining Black Friday & Cyber Monday with Creative Campaigns

The Black Friday and Cyber Monday sales events, also known as “Cyber Week,” are set to see 77% of American shoppers aim for clothing and accessories, according to a Statista survey.

And while most brands are bombarding consumers with “buy now” messaging, other brands are going against the grain, experimenting with fresh approaches to capture attention.

MARKETING STRATEGY
Dynamic Search Ads: A Key Component in Google Ads Strategy

Dynamic Search Ads remain crucial in Google Ads strategies, even with Performance Max campaigns. They offer targeted control over ad descriptions and website sections. Regular optimization and strategic setup uncover new keyword opportunities, enhancing main search campaigns. Consistent management ensures these ads contribute significantly to advertising success.