ClickZ Kitchenware Newsletter - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Sector Spotlight 🎥

HOME APPLIANCES
Taiwan SAKURA Innovates with Advanced Kitchen Air Quality Solution

Taiwan SAKURA Corporation’s R7261 slant range hood sets a new standard in kitchen air quality, combining self-cleaning technology and infrared motion sensing for superior efficiency. Tailored to align with North American cooking habits, this innovative product promotes healthier living through a seamless blend of functionality and design.

The takeaway is clear: smart technology and health-focused features resonate with modern consumers. Highlight these innovations in your campaigns to emphasize convenience and well-being, positioning your brand as a leader in functional, user-friendly kitchen solutions.

INDUSTRY NEWS
Mixtastic Takes Advantages of Product Launch Pre-Christmas

Mixtastic launched an electric hand mixer designed to enhance kitchen convenience with features like onboard storage, a detachable power cord, and a digital OLED timer. Available online, it fits seamlessly into any kitchen, perfect for holidays, and caters to varied culinary needs.

The launch highlights how businesses can tap into holiday season momentum. Emphasizing the product’s convenience and gifting appeal in ads or social media campaigns can drive urgency.

HOME IMPROVEMENT DESIGN
The Kitchen Cabinet Style That Puts An End to Countertop Appliance Clutter

Slide-out cabinet drawers are an excellent solution for minimizing countertop appliance clutter in kitchens. These drawers provide easy access to appliances while saving space. Prioritize storing less frequently used items and consider multipurpose appliances. Installing these drawers can be a DIY project or professionally done to declutter efficiently.

Influencer Corner 📣

Performance Pulse 📈

E-COMMERCE INSIGHTS
Challenges of An Extended BFCM

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

Your Say 📣