ClickZ Kitchenware Newsletter - 12.12.2024

Shaquille O'Neal Latest Pepsi Commercial

Author

Zihan Lyu
December 12, 2024 • Estimated Reading Time: 6 minutes

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Welcome to ClickZ Kitchenware, your essential newsletter for commanding the digital marketplace ecosystem as a kitchenware brand. As the holiday season approaches, we're here to help your campaigns hit the mark!

Top Reads 🌟

Shaquille O’Neal’s latest Pepsi commercial humorously highlights his lack of culinary skills, as he attempts to create a gingerbread masterpiece. Despite the kitchen mishap, Shaq marketing prowess shines, reinforcing his long-standing brand partnerships. This campaign exemplifies strategic brand alignment, leveraging Shaq charisma to enhance consumer engagement and brand visibility.

@shaq

When I get in the kitchen, you know it’s gonna be 🔥 🔥.   Head to http://PEPSI.com from 12/4-12/11 for a chance to get your hands on a PE... See more

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

In 2025, kitchen appliance trends focus on innovation and aesthetics.
➼ Induction cooktops offer energy efficiency and sleek design.
➼ Deluxe wine coolers cater to home entertainment.
➼ Voice-activated and AI-enhanced appliances provide convenience and personalization.
➼ Black, beige, and cream finishes replace stainless steel, enhancing kitchen aesthetics.

In 2025, neutral kitchens can be revitalized by incorporating rich, dark tones, particularly browns, to add depth and interest without disrupting the existing palette. Experts suggest using these hues on kitchen islands, decor, or cabinets to create a sophisticated, timeless aesthetic that enhances the space visual appeal.

Drew Barrymore Beautiful kitchenware line, sold at Walmart, faces mixed reviews. Some users criticize design flaws, like hot pan handles and a microwave lacking number buttons, while others praise the quality. The line strategic appeal lies in its aesthetic design, yet practical functionality remains a concern for potential buyers.

Influencer Corner 📣

Tommy Clark on LinkedIn: Every marketer should study the masterclass Shopify just put on in content marketing

1️⃣ Founder-led content: Posts by Shopify’s CEO and President outperformed the brand account by 40x. Personal beats corporate.
2️⃣ Post more, win more: During BFCM, Harley posted 19 times on X. Tobi, 12. Frequency drives results.
3️⃣ IRL → URL: Turning a Vegas Sphere ad into viral social content shows how to scale big ideas digitally.
Smart, relentless, and impactful—this is how you dominate marketing moments.

Small-scale, big impact: The power of intimate brand activations

From Glossier’s NYC pop-ups to Prada’s flower cart and rhode skin’s photobooths, brands are showing that smaller, in-person experiences can create unforgettable moments.
The key? Personal, accessible activations that leave a lasting impression.

Jordan West on LinkedIn: Here are the highlights from TikTok Shop BFCM 2024👇

165% shopper growth YoY, $100M+ in Black Friday sales (3x last year), and a jaw-dropping 7.5 billion impressions on shopping hashtags! The momentum is undeniable.

Jordan’s bold prediction: TikTok Shop will hit $1 billion GMV by BFCM 2025. 💰

Performance Pulse 📈

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

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